The pursuit of

About Us


"
You can’t empower women without listening to their stories.

/ Gloria Steinem  /

 

 

Our Story

The Pursuit Of is a creative collective of aimed at highlighting and celebrating the
incredible career stories of Women of Colour, through interviews, engaging content and
other creative mediums.

The Pursuit Of has been inspired by the stories of Bozoma St. JohnValeisha Butterfield-Jones, Sharmadean Reid, and Deepica Mutyala; Strong, independent, courageous women from diverse ethnic heritages whose stories have personally impacted many Black Women and Women of Colour.  It’s important, now more than ever, that young Women see stories of women who look like them, and come from the same places as them, doing extraordinary things in their careers and their lives. It’s important to let them know that their goals and dreams are possible and there are Women of Colour who want to show them how.

I hope that when you leave these pages, you leave with a sense of being full, a sense of being empowered and a sense of recognising the stories of each of these women within yourself.

 

Community | Mentoring | Events

 

Our promise to you - We will foster a Community of #PursuitWomen via Events, Talks, and Social gatherings with the intention of building relationships and networks. We will also provide the community with opportunities to give back via a series of Mentoring opportunities launching in early 2019.

 
 
 
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Aprileen Alexander

the connector

Aprileen is a former Chief Accountant who has worked for Christian Louboutin, Unilever, Brookfield Asset Management (subsidiary) and BNP Paribas. She’s currently a freelance strategy and finance consultant in the beauty space and her focus is on brand building. 

She’s passionate about connecting women and telling their stories and created Pursuit to fill a perceived gap within her community. Aprileen’s aim is to create a space for Women of Colour to connect with each other whilst providing opportunities to give back to the younger generation.  During her downtime, Aprileen loves to sample Kir Royale’s around the world.

 
Poached Eggs with Skillet Toast
 

 
 
 
Cauliflower and Kale Soup
 

Leah Ishmael-Lynch

The Wordsmith

Leah holds a BSc International Relations from the London School of Economics and Political Science. By day she is a Human Resource professional, but her passion lies in the written word. An avid reader and longtime recreational writer, Leah has recently ventured into professional content creation/editing/proofreading. She loves the challenge of finding the perfect turn of phrase and enjoys giving form and structure to thoughts and ideas.